Adjust Smart Scripts

Description

Adjust Smart Scripts (or Web-to-App Scripts) provide marketers with the granular data needed to optimize the transition from mobile web to mobile app. Without these scripts, vital campaign information is often lost when a user clicks a “Download” button, leading to inaccurate “organic” reporting. Smart Scripts bridge this gap by instantly mapping incoming URL parameters onto outgoing Adjust links, providing a complete picture of the user journey.

• Precise Attribution: Confidently connect app installs and down-funnel events to the original search, social, or email campaign that brought the user to your site.

• Seamless Deep Linking: Use the script to power contextual deep links, ensuring users land on the same product or page in-app that they were viewing on the web.

• Zero Maintenance Updates: Once deployed, marketers can edit parameter mapping in the Adjust UI without requiring a developer to change the code (unless the base script requires an update).

• Standardized Reporting: Consolidate web-to-app metrics with your other mobile attribution data in Adjust Datascape for unified performance analysis.