Adjust Fraud Prevention Suite (FPS)

Description

The Adjust Fraud Prevention Suite is an essential defense layer for mobile advertisers, designed to safeguard user acquisition budgets from increasingly sophisticated fraud tactics. Unlike traditional detection tools that merely flag suspicious activity, Adjust’s suite actively rejects fraudulent traffic at the source. This proactive approach ensures that marketers only pay for legitimate, human-driven installs, maintaining the purity of their attribution data and allowing for more accurate ROI analysis.

• Budget Protection: Saves an average of $2 million per day for Adjust clients by stopping fraudsters from poaching organic users or injecting fake clicks.

• Advanced Encryption: Features a proprietary SDK Signature that prevents SDK spoofing, one of the most sophisticated forms of bot-based fraud.

• Dynamic Customization: Includes Conversion Rules to let brands define their own standards for “trusted” traffic based on their unique operational needs.

• Full Ecosystem Transparency: Real-time callbacks provide ad networks with immediate rejection reasons, fostering a cleaner and more honest mobile advertising environment.