Adjust Audience Builders

Description

Adjust Audience Builder simplifies the complex process of mobile audience segmentation by allowing marketers to act immediately on their Adjust data. This tool provides a powerful interface to build customized lists using a wide variety of dimensions—such as install date, country, or specific in-app events—without requiring complex engineering resources. Once built, these audiences are dynamic, meaning they update automatically as users move in or out of the defined criteria.

• Enhanced Retargeting: Reach the right users at the perfect time by using push tokens or advertising IDs for precise in-app re-engagement.

• Cost Efficiency: Avoid paying multiple ad networks to target the same users by using precise exclusion lists.

• Portfolio Growth: Seamlessly drive users from one of your apps to another, leveraging your existing user base to scale new products.

• Universal Partner Sync: Run retargeting campaigns even with partners that do not natively offer retargeting services, as Adjust sends the necessary user data directly to them.