How GitLab Is Courting Atlassian Customers Before 2029
With Atlassian setting March 28, 2029, as the final end-of-life cutoff for its self-managed Data Center editions of Jira and Confluence, enterprise platform engineering teams face an impending migration mandate. GitLab is seizing this transition to court Atlassian customers, positioning its unified DevSecOps platform as a comprehensive alternative to fragmented toolchains by consolidating project planning, source code management, and automated CI/CD pipelines into a single manageable environment.