Adjust Web SDK

The Adjust Web SDK is an open-source JavaScript library that brings Adjust’s industry-leading attribution and event measurement to web applications. It enables businesses to track the full user lifecycle on the web—from initial install (visit) to revenue events – ensuring a unified view of marketing performance across both web and mobile.

Department: Marketing & CommunicationsIT Development & Product
Users: DeveloperTechnical Administrator
Market Segment: EnterpriseMid-Market

Description

The Adjust Web SDK provides a robust framework for measuring web-based user acquisition and engagement with high precision. By integrating this lightweight library, developers can transform any web app into a trackable asset, capturing critical data points such as referral sources, session frequency, and custom in-app behaviors. The SDK is designed for modern web environments, offering flexibility through both npm and CDN deployment options while maintaining strict standards for data security and user privacy.

  • Unified Attribution: Bridge the gap between web and mobile by using the same tracking logic for your web app as you do for your native mobile applications.

  • Custom Data Enrichment: Use partner and callback parameters to attach internal user IDs or transaction details to every event reported by the SDK.

  • Cross-Channel Insights: Analyze web-based user lifetime cohorts alongside mobile data to identify your most valuable traffic sources.

  • Enterprise Security: Highly secure integration options including SDK Signature support to prevent data spoofing and ensure only legitimate traffic is recorded.

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