FeatureOps, Flag Governance & AI Rollouts: Unleash on the Future of Feature Management

At KubeCon + CloudNativeCon Europe 2026, we sat down with Egil Østhus, CEO at Unleash, to explore the evolution of feature management into what his team calls FeatureOps. In this interview, Østhus shares his journey to co-founding Unleash, explains how FeatureOps goes beyond traditional feature flags, and highlights the real-world challenges teams face when scaling without proper practices. We also dive into governance, lifecycle management, and avoiding flag debt, as well as Unleash’s latest updates in autonomous feature management. Finally, Østhus discusses how FeatureOps is adapting to the rise of AI-driven development and experimentation.